Nearly a decade ago, Trevor and Shane launched a company called Resist Forty — a passion project built around pushing comfort zones and giving back to the community. It didn’t become a marketing empire. But it taught them something that most agencies never learn: what it actually feels like to build something from the ground up.
Both went their separate ways for a while. Trevor dove into digital marketing. Shane built his career in sales and operations. And along the way, they kept running into the same problem — businesses getting burned by agencies that overpromised, underdelivered, and treated clients like line items.
So in 2023, they decided to do something about it. R40 Collective was born.
We don’t do cookie-cutter strategies. We don’t disappear after the kickoff call. And we don’t measure success by impressions — we measure it by what actually moves the needle for your business.
With 15+ years of combined experience across Fortune 500 companies and scrappy startups still working out of a garage, we’ve seen what works, what doesn’t, and what’s just a lot of noise. We bring that perspective to every client we work with.
We’re a small team that operates like experts — because we are. And we’re constantly sharpening our craft, keeping up with algorithm updates, emerging platforms, and the tools that actually make a difference.











